placeholder for the left
Hayles explores this dynamic by discussing differences in reading experiences of analogue and digital texts. As she explains, reading a book involves engaging with a text that exists in the fixed form prior to the moment when reading commences. Reading a book engenders an experience very unlike that of reading a text in the digital environment. As Hayles explains, an electronic text does not exist anywhere in the form in which it is realized on the screen and encountered by the reader. “In this sense,” Hayles argues, “electronic text is more processual than print; it is performative by its very nature.” The text that is encountered as it is enunciated in the performance is not the text that is authored, the script is not simply repeated but it generates a particular act, a particular text that follows the instruction of the score, it repeats but does not reproduce it. The process that takes place in the digital environment, and, similarly, in a Brechtian enactment of an Event score, still relies on a repetition of the original, or perhaps originary text, but this repetition derives from its transformation rather than a repetition.
(emphasis added)
Marczewska, Kaja. This Is Not a Copy: Writing at the Iterative Turn. Bloomsbury Academic, 2019.